Chef Ustazah logoCHEF USTAZAH
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KELANTAN • HALAL • FOOD BUSINESS

Everyone Can
Cook.

Chef Ustazah ialah syarikat makanan milik Muslim yang berkembang daripada usaha rumah kepada operasi pengeluaran, pendidikan kulinari, produk halal dan pasaran ASEAN.

Lihat ProdukKenali Syarikat
JAKIM HALALMeSTIRTE / RTCMADE IN MALAYSIA
Potret pengasas Chef Ustazah versi siangPotret pengasas Chef Ustazah versi malam
16+ years culinary experience
ASEAN growth
Product Portfolio130+listed products
Training Legacy5,000+participants
09 / OFFICIAL CHANNEL

Watch Chef Ustazah
in her own kitchen.

Explore the official Chef Ustazah YouTube channel for cooking content, practical guidance and the brand story behind the products.

Open YouTube Channel Official channel link
Chef Ustazah official YouTube channel preview CHEF USTAZAHOfficial YouTube Channel
10 / OFFICIAL VIDEO

Chef Ustazah
di YouTube.

Ikuti video rasmi Chef Ustazah tentang masakan, latihan, produk dan perjalanan syarikat.

Chef UstazahOfficial video
Chef UstazahOfficial video
Chef UstazahOfficial video
130+products listed in 2025
RM500K+Garlic Spread sales on TikTok*
5,000+training participants in 2018
2009→2026brand and media record
01 / FOUNDER STORY

Syariah knowledge.
Kitchen discipline.
Entrepreneurial courage.

Hajah Wan Habsah binti Wan Ahmad is the founder of Fatha Marketing and Chef Ustazah Holding. The company profile identifies her as a former UiTM lecturer, professional culinary trainer and television chef.

Source: Company Profile • Page 3
2009

Fatha Marketing

The early business journey across culinary classes and media.

2025

Chef Ustazah Holding

Corporate restructuring and strengthened factory operations.

NEXT

ASEAN Commerce

Products, affiliates, OEM, live commerce and market expansion.

02 / COMPANY CAPABILITIES

A food company built on knowledge and discipline.

Chef Ustazah menggabungkan pengalaman kulinari, latihan, pembangunan produk, pengeluaran makanan dan saluran pasaran untuk membina perniagaan yang berkembang secara bertanggungjawab.

KNOWLEDGE & TRAINING

Ilmu untuk komuniti

Latihan kulinari, perkongsian ilmu dan pengalaman media menjadi asas kepada budaya memasak serta keusahawanan yang praktikal.

ILMU→LATIHAN→AMALAN
FOOD PRODUCTION

Produk yang dipercayai

Rangkaian produk RTE dan RTC dibangunkan dengan perhatian kepada kualiti, pematuhan halal, keselamatan makanan dan keperluan keluarga.

JAKIM Halal MeSTI RTE / RTC
GROWTH & MARKETS

Dari Kelantan ke ASEAN

Syarikat membina saluran jualan, rangkaian affiliate, OEM dan hubungan pasaran untuk membawa produk Malaysia ke lebih banyak komuniti.

03 / COMMERCE

Products connected to cart,
payment and fulfilment.

Garlic Spread — Demo Catalog
CATALOG ENTRY

Garlic Spread — Demo Catalog

Verified product family in media coverage. Demo price only — replace from admin before production.

RM 12.90
Chef Ustazah RTE — Demo SKU A
CATALOG ENTRY

Chef Ustazah RTE — Demo SKU A

Demo commerce SKU. Replace with actual product name, pack size, halal certificate mapping and price.

RM 18.90
Chef Ustazah RTC — Demo SKU B
CATALOG ENTRY

Chef Ustazah RTC — Demo SKU B

Demo commerce SKU for cart, checkout, payment and shipping test.

RM 9.90
View All Products
04 / TRANSFORMATION

From home-based beginnings
to a purpose-built factory.

Factory transformation 1
01 — Operations
Factory transformation 2
02 — Processing
Factory transformation 3
03 — Production
05 / TRUST LAYER

Halal, MeSTI and compliance evidence.

Certification images are presented from the original company profile archive. No arbitrary cropping.

Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (1/11). SKU text is not reinterpreted in this index.
CU-PDF-032
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (2/11). SKU text is not reinterpreted in this index.
CU-PDF-033
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (3/11). SKU text is not reinterpreted in this index.
CU-PDF-034
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (4/11). SKU text is not reinterpreted in this index.
CU-PDF-035
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (5/11). SKU text is not reinterpreted in this index.
CU-PDF-036
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (6/11). SKU text is not reinterpreted in this index.
CU-PDF-037
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (7/11). SKU text is not reinterpreted in this index.
CU-PDF-038
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (8/11). SKU text is not reinterpreted in this index.
CU-PDF-039
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (9/11). SKU text is not reinterpreted in this index.
CU-PDF-040
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (10/11). SKU text is not reinterpreted in this index.
CU-PDF-041
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (11/11). SKU text is not reinterpreted in this index.
CU-PDF-042
06 / RECOGNITION

Recognition backed
by visual evidence.

Recognition for Tokoh Maal Hijrah 1447H / Kelantan Women Daie Entrepreneur category (company profile context).
CU-PDF-043Recognition for Tokoh Maal Hijrah 1447H / Kelantan Women Daie Entrepreneur category (company profile context).
FAMA 2024 Best Entrepreneur TikTok Shop Award (company profile context).
CU-PDF-044FAMA 2024 Best Entrepreneur TikTok Shop Award (company profile context).
Kelantan Entrepreneur Icon Award 2024 (company profile context).
CU-PDF-045Kelantan Entrepreneur Icon Award 2024 (company profile context).
GrowBiz SME Corp Special Award 2026 (company profile context).
CU-PDF-046GrowBiz SME Corp Special Award 2026 (company profile context).
AgroBank Biz Women Award 2026; the photograph shows a Runner Up RM4,000 label (company profile context).
CU-PDF-047AgroBank Biz Women Award 2026; the photograph shows a Runner Up RM4,000 label (company profile context).
SDSI Promising Entrepreneur Award 2023 with a presentation cheque.
CU-PDF-048SDSI Promising Entrepreneur Award 2023 with a presentation cheque.
Siti Khadijah Award, Kelantan Entrepreneur category 2021 (company profile context).
CU-PDF-049Siti Khadijah Award, Kelantan Entrepreneur category 2021 (company profile context).
MARDI Technopreneur Award 2019 with a presentation cheque.
CU-PDF-050MARDI Technopreneur Award 2019 with a presentation cheque.
Pemasar Jaya 2025 programme or award (company profile context).
CU-PDF-051Pemasar Jaya 2025 programme or award (company profile context).
07 / MEDIA EVIDENCE

Media record, 2009–2026.

Newspapers, news agencies, government bodies, universities, television and programme references arranged as a source timeline.

YES HALAL / blog Chef Ustazah • Primary historical/self-published

Chef Ustazah archive of classes, products, television and Facebook

Early culinary classes, products and Facebook account; the 2012 archive cites a Mu’tah bachelor’s degree and a University of Malaya master’s degree.

↗
Surau Al-Husna • Community record

Program Master Chef bersama Chef Ustazah Wan Habsah

Rekod program 3 Mac 2012 dikendalikan Chef Ustazah Wan Habsah.

↗
Utusan Malaysia • Newspaper

Nikmat nasi Arab Chef Uztazah

Lived in Jordan for nine years; interested in cooking since age 13; former UiTM lecturer; 23 products; television/radio; trainer since 2009; more than 5,000 participants; MARA among the training clients.

↗
Wanita Kelantan • Government/state women portal

HSK 2021: Tokoh Sayyidatina Khadijah Khuwailid (Keusahawanan)

Profil tokoh, sejarah media TV/radio, lebih 45 ribu pengikut Facebook ketika itu, anugerah dan pendedahan antarabangsa.

↗
Kolej Vokasional Pasir Mas / AnyFlip • Education programme

Karnival Keusahawanan KVPM

Atur cara 8-9 Feb 2023 merekod pertandingan memasak dikendalikan Chef Ustazah.

↗
Utusan Malaysia • Newspaper

Chef Ustazah is committed to expanding its halal product range

23 to 83 products, with a target and progress toward 130 retort products; focus on RTE and international markets; Halal + MeSTI.

↗
BERNAMA • National news agency

FAMA Agromarketing Masterclass With TikTok Shop Records RM4 Mln Sales

Wan Habsah/Chef Ustazah HQ menang Best Overall Entrepreneur; program FAMA-TikTok Shop mencatat RM4 juta jualan keseluruhan.

↗
AKPK Official • Official video/interview

#BijakNiaga Musim Ke-2 bersama Chef Ustazah

AKPK menyebut penampilan TV1, TV3, Astro, TV Al-Hijrah, TikTok dan Facebook.

↗
BERNAMA • National news agency

From Home Kitchen To ASEAN Market: Chef Ustazah Takes Her Next Big Step

More than 15 years; over 130 products; garlic spread exceeding RM500k on TikTok; over 28k affiliates; ranked #4 among TikTok highest-selling brands in December 2024; IDEAS ASEAN-Korea programme.

↗
Astro Awani • Broadcast/news

Pentas Niaga: Seronoknya Buat Bisnes! #JelajahJiwaSMEKelantan

Sesi Pentas Niaga Chef Ustazah Holding bersama Wan Habsah sebagai Pengarah Urusan; JiwaSME/ASEAN25.

↗
Astro Awani / KPDN • News/event coverage

Karnival KPDN 2025: Rai usahawan, hiburkan orang ramai

Chef Ustazah disebut sebagai antara jenama yang menyertai Grand Finale Jelajah Karnival KPDN 2025/KBBM.

↗
UiTM Kelantan • University event report

OEM Awesome Showcase 2025

Program MARA 15 Dec 2025; pelajar berpeluang berjumpa usahawan OEM terkenal termasuk Chef Ustazah.

↗
Sookmyung Women’s University / APWINC • Institutional programme outcome

IDEAS programme case study / East Asia Forum

Menyatakan selepas IDEAS, Chef Ustazah beralih kepada live commerce/digital marketing, sales meningkat 1,062%, dan berada dalam Top 4 TikTok pada Disember.

↗
TikTok Shop communications (LinkedIn Nur Azre) • Professional social post

Ikon Jutawan TikTok Shop x TEKUN Nasional / affiliate ecosystem

Post menyebut Chef Ustazah diiktiraf Ikon Jutawan TikTok Shop x TEKUN Nasional, >60,000 affiliate creators dan satu affiliate RM1.5m komisen/6 bulan.

↗
Info Rakyat Kelantan • State news portal

Empat usahawan wanita Kelantan wakili Malaysia ke Ekspo ASEAN di Korea

Wan Habsah/Chef Ustazah antara empat usahawan Kelantan mewakili Malaysia ke ASEAN Women MSMEs Acceleration Expo, Seoul, 25-26 Aug 2026.

↗
IDEAS Project / ASEAN-Korea Cooperation Fund • Official expo exhibitor directory

ASEAN Women MSMEs Acceleration EXPO - CHEF USTAZAH Holding SDN BHD

Penyertaan rasmi CHEF USTAZAH Holding SDN BHD, Wan Habsah Binti Wan Ahmad, Kota Bharu; syarikat Bumiputera pengeluar makanan tempatan/halal.

↗
UiTM Local Content Hub • Library index

Chef Ustazah products expand into ASEAN markets

Indeks akhbar UiTM merekod tajuk berkaitan Chef Ustazah dan pasaran ASEAN bagi 2025.

↗
Facebook links indexed by historical blogs • Social link evidence

Chef Ustazah / Ustazah Wan Habsah Facebook presence

Akaun/page Facebook dirujuk berulang kali oleh blog Chef Ustazah dan sumber komuniti sejak 2012-2015. Current follower count was not independently verified.

↗
Chef Ustazah Google Site • Brand/primary web page

Chef Ustazah - brand history and media presence

Brand page states media appearances since 2009, Serambi Ustazah TV1, Lazeez Jiddan TV Al-Hijrah, SPM TV1, MHI TV3, Assalamualaikum, monthly Radio IKIM and >40k Facebook followers (at time page was written).

↗
YES HALAL / Chef Ustazah blog • Primary historical/self-published

Segmen Masakan Di Selamat Pagi Malaysia

Historical record of Chef Ustazah handling a live cooking segment on Selamat Pagi Malaysia/RTM, demonstrating five dishes in 10 minutes.

↗
YES HALAL / Chef Ustazah blog • Primary historical/self-published

Serambi Ustazah TV1 videos and Facebook pages

Links to Nasi Arab Mandhy/Maqlubah tutorials and Serambi Ustazah TV1 Ramadan broadcasts; indexes Facebook profile and Chef Ustazah Wan Habsah page.

↗
Chef Ustazah / AnyFlip • Brand catalogue

Katalog Chef Ustazah 2022

Historical catalogue: Fatha Marketing registered 15 Oct 2009; Halal/MeSTI; lists awards including Ikon Usahawan Pensijilan Halal 2016, Innovation 2018 and Siti Khadijah 2021.

↗
Sinar Daily • News

Chef Ustazah sets sights on Asean market after TikTok success

Sinar Daily republishes/reports the ASEAN expansion story and TikTok success around the Bernama coverage.

↗
UiTM Info Usahawan • University publication

Successful Woman Entrepreneur Icon: Chef Ustazah

University entrepreneurship bulletin profiles Chef Ustazah; records Tokoh Siti Khadijah 2021, Halal icon 2016, innovation awards 2018/2019 and Teknopreneur MARDI 2019.

↗
OEM Awesome / MARA ecosystem • Programme portal

OEM x MARA success story - Chef Ustazah

Portal labels Chef Ustazah as an OEM x MARA success story and identifies “Kilang OEM Garlic Spread”.

↗
08A / MOTION GALLERY

Selected originals in motion.
Hover to pause.

A lightweight animated strip featuring curated evidence images before the full index below.

Logo rasmi Chef Ustazah seperti dipaparkan dalam profil syarikat.
CU-PDF-001Page 1
Founder portrait in chef uniform on the FOUNDER page.
CU-PDF-003Page 3
Office meeting visual on the VISION page.
CU-PDF-004Page 5
Business document and planning visual on the MISSION page.
CU-PDF-006Page 6
Teamwork and grouped-hands visual on the MISSION page.
CU-PDF-009Page 6
Factory and operational transformation: the founder with processing equipment.
CU-PDF-010Page 7
Factory and operational transformation: a mixing and processing machine in use.
CU-PDF-011Page 7
Factory and operational transformation: a production setting with bottles and products.
CU-PDF-012Page 7
Logo rasmi Chef Ustazah seperti dipaparkan dalam profil syarikat.
CU-PDF-001Page 1
Founder portrait in chef uniform on the FOUNDER page.
CU-PDF-003Page 3
Office meeting visual on the VISION page.
CU-PDF-004Page 5
Business document and planning visual on the MISSION page.
CU-PDF-006Page 6
Teamwork and grouped-hands visual on the MISSION page.
CU-PDF-009Page 6
Factory and operational transformation: the founder with processing equipment.
CU-PDF-010Page 7
Factory and operational transformation: a mixing and processing machine in use.
CU-PDF-011Page 7
Factory and operational transformation: a production setting with bottles and products.
CU-PDF-012Page 7
08 / ORIGINAL IMAGE INDEX

53 original images.
Curated evidence. No crop.

Original embedded evidence only. Generic building visuals are excluded from this index.

Logo rasmi Chef Ustazah seperti dipaparkan dalam profil syarikat.
CU-PDF-001Page 1 • 474×350
Founder portrait in chef uniform on the FOUNDER page.
CU-PDF-003Page 3 • 1088×1630
Office meeting visual on the VISION page.
CU-PDF-004Page 5 • 1272×848
Business document and planning visual on the MISSION page.
CU-PDF-006Page 6 • 1248×698
Teamwork and grouped-hands visual on the MISSION page.
CU-PDF-009Page 6 • 1200×519
Factory and operational transformation: the founder with processing equipment.
CU-PDF-010Page 7 • 509×576
Factory and operational transformation: a mixing and processing machine in use.
CU-PDF-011Page 7 • 615×820
Factory and operational transformation: a production setting with bottles and products.
CU-PDF-012Page 7 • 461×615
Group and recognition photo on the OBJECTIVES page.
CU-PDF-013Page 9 • 1024×768
Entrepreneurship programme group photo on the OBJECTIVES page.
CU-PDF-014Page 9 • 864×648
Community and culinary activity on the BUSINESS ROLE page.
CU-PDF-015Page 10 • 512×384
Community and product activity on the BUSINESS ROLE page.
CU-PDF-016Page 10 • 384×257
Community group photo on the BUSINESS ROLE page.
CU-PDF-017Page 10 • 384×512
Workshop and tabletop activity on the BUSINESS ROLE page.
CU-PDF-018Page 10 • 640×480
Community meeting and activity on the BUSINESS ROLE page.
CU-PDF-019Page 10 • 640×360
Food and community activity on the BUSINESS ROLE page.
CU-PDF-020Page 10 • 640×482
Food preparation and demonstration on the BUSINESS ROLE page.
CU-PDF-021Page 10 • 512×384
Business plan event or exhibition; MAHA/Kelantan background visible.
CU-PDF-022Page 11 • 672×444
Chef Ustazah product booth and exhibition.
CU-PDF-023Page 11 • 482×640
TikTok Shop or e-commerce booth and activity on the BUSINESS PLAN page.
CU-PDF-024Page 11 • 384×512
GrowBiz/East Zone programme group photo on the TRAINING & DEVELOPMENT page.
CU-PDF-025Page 12 • 864×648
Programme and collaboration with MARDI on the TRAINING & DEVELOPMENT page.
CU-PDF-026Page 12 • 624×468
Agency programme and collaboration on the TRAINING & DEVELOPMENT page.
CU-PDF-027Page 12 • 640×480
FAMA and TikTok Shop recognition visual on the DIGITALISATION & TECHNOLOGY page.
CU-PDF-028Page 13 • 432×432
TikTok Shop sales and promotional activity featuring Chef Ustazah products.
CU-PDF-029Page 13 • 384×512
Tangkapan skrin profil TikTok Chef Ustazah dalam profil syarikat.
CU-PDF-030Page 13 • 374×768
Screenshot of the Chef Ustazah Shopee store and products in the company profile.
CU-PDF-031Page 13 • 324×683
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (1/11). SKU text is not reinterpreted in this index.
CU-PDF-032Page 14 • 306×438
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (2/11). SKU text is not reinterpreted in this index.
CU-PDF-033Page 14 • 306×437
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (3/11). SKU text is not reinterpreted in this index.
CU-PDF-034Page 14 • 307×438
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (4/11). SKU text is not reinterpreted in this index.
CU-PDF-035Page 14 • 301×439
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (5/11). SKU text is not reinterpreted in this index.
CU-PDF-036Page 14 • 294×439
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (6/11). SKU text is not reinterpreted in this index.
CU-PDF-037Page 14 • 301×439
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (7/11). SKU text is not reinterpreted in this index.
CU-PDF-038Page 14 • 300×440
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (8/11). SKU text is not reinterpreted in this index.
CU-PDF-039Page 14 • 298×435
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (9/11). SKU text is not reinterpreted in this index.
CU-PDF-040Page 14 • 304×437
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (10/11). SKU text is not reinterpreted in this index.
CU-PDF-041Page 14 • 298×435
Imej sijil Halal Certification pada halaman STANDARDS COMPLIANCE (11/11). SKU text is not reinterpreted in this index.
CU-PDF-042Page 14 • 303×442
Recognition for Tokoh Maal Hijrah 1447H / Kelantan Women Daie Entrepreneur category (company profile context).
CU-PDF-043Page 15 • 386×512
FAMA 2024 Best Entrepreneur TikTok Shop Award (company profile context).
CU-PDF-044Page 15 • 615×410
Kelantan Entrepreneur Icon Award 2024 (company profile context).
CU-PDF-045Page 15 • 640×427
GrowBiz SME Corp Special Award 2026 (company profile context).
CU-PDF-046Page 15 • 324×432
AgroBank Biz Women Award 2026; the photograph shows a Runner Up RM4,000 label (company profile context).
CU-PDF-047Page 15 • 480×640
SDSI Promising Entrepreneur Award 2023 with a presentation cheque.
CU-PDF-048Page 16 • 640×480
Siti Khadijah Award, Kelantan Entrepreneur category 2021 (company profile context).
CU-PDF-049Page 16 • 320×711
MARDI Technopreneur Award 2019 with a presentation cheque.
CU-PDF-050Page 16 • 384×768
Pemasar Jaya 2025 programme or award (company profile context).
CU-PDF-051Page 16 • 564×473
Overseas delegation and visit photo on the EXHIBITION PARTICIPATION page.
CU-PDF-052Page 17 • 576×384
Group photo at the “Taste of Malaysia” booth on the EXHIBITION PARTICIPATION page.
CU-PDF-053Page 17 • 432×322
Culinary demonstration at an overseas exhibition or event.
CU-PDF-054Page 17 • 480×282
International visit and exhibition on the EXHIBITION PARTICIPATION page.
CU-PDF-055Page 17 • 384×288
Group photo at Kelantan Darul Naim/MAHA on the EXHIBITION PARTICIPATION page.
CU-PDF-056Page 17 • 512×384
Chef Ustazah product collage on the CONTACT US page.
CU-PDF-057Page 18 • 664×376
CHEF USTAZAH HOLDING SDN. BHD.

Ilmu, produk dan komuniti.
Dibina untuk berkembang.

Kenali perjalanan syarikat, lihat rangkaian produk dan ikuti usaha Chef Ustazah membina perniagaan makanan halal dari Kelantan ke pasaran yang lebih luas.

Lihat ProdukLihat Kisah Syarikat
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