80 percent six-month increase reported
Syndicated Shopee Live coverage — not a current dashboard.
Social commerce / 2023–2024
From the shop floor to the live room.
Traditional snacks. Marketplace discovery. Shopee Live. Community. TikTok. Then an owned Digital HQ. The sequence is dated and sourced.
01
Traditional business
Rengit manufacturing and wholesale.
02
Marketplace
Shopee storefront azharmanufacturing.
03
Shopee Live
From October 2023, per dated coverage.
04
Community
Ramadan session stills and audience figures, historical.
05
TikTok
@azhar_food public profile.
06
Digital commerce
Linktree as the rented hub.
07
Owned Digital HQ
This site: products, RFQ, archive, intelligence.
Dated proof
23 Apr 2024
Ramadan 2024
Company.shopee Live 2023historical
Company.shopee 2024 Metricshistorical
Company.shopee Storecurrent
Company.hashtagcurrent
Company.tiktok Productscurrent
Company.shopee Sgcurrent
Company.shopee Products Countcurrent
Tortilla Raya, on live, with a name on the screen.
MiniMe Insights published a session still labelled Kerepek azharfood. Astro Awani / Dagang News reported the six-month sales movement and named Tortilla Nachos and Kacang Gajus. Those numbers are historical.
43,000 viewers reported
Session-level audience evidence with attribution.
Dated coverage reports Shopee Live adoption from October 2023.
Source: Astro Awani
April 2024 coverage: 80% six-month uplift, 100k+ followers, ~43k Ramadan viewers, 600+ orders in a session.
Source: Astro Awani
Shopee store: azharmanufacturing. 306.6k ratings, 130.3k followers, 206 products listed. Joined 8 years ago. Kerepek Ubi pelbagai perisa 1KG at RM18.00 (4.9 stars, 24.7k ratings, 3.7k favorites). 15 flavour variations.
Source: Linktree
#ingatkerepekingatazharfood — Primary brand hashtag used across Instagram and TikTok posts
Source: Linktree
TikTok product highlights: Kerepek 1KG Ubi Pelbagai Perisa, Pagoda, Bawang, Mini. Live sales on Sundays. Product videos show cassava chip production process, packaging, and taste tests.
Source: Linktree
Singapore Shopee store: azharmanufacturing.sg. Customer service: 10:30am-7:30pm daily.
Source: Linktree
206 products on Shopee as of Aug 2026. Includes flavour variants, pack sizes (400g, 1KG, 2KG, 4KG), seasonal Kuih Raya.
Source: Linktree
Product on camera
The live products are real SKUs in this catalogue.
Commerce intelligence
Retail signals around the live channel.
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