1. Original source
Dagang News / Astro Awani · https://astroawani.com/berita-bisnes/penjual-kerepek-capai-80-peratus-peningkatan-jualan-dengan-shopee-live-467482
2. Publication date
2024-04-23
3. What happened
Shopee Live coverage reported an 80 percent sales increase over six months after Azhar Food began live selling in October 2023, and named Tortilla Nachos and Kacang Gajus.
4–5. Key points & why it matters
The dated commerce story is the strongest public proof that Azhar Food already operates a social-commerce capability. Digital HQ connects that rented-channel traction to an owned product and wholesale layer.
6–7. Relevance and business implication
Historical metrics must not be presented as current KPIs. The business implication is to retain live-commerce memory, product names and audience evidence inside first-party infrastructure.
