1. Original source
Sinar Harian / Digital HQ context · https://www.sinarharian.com.my/article/114542
2. Publication date
2020-12-12
3. What happened
The 2020 FAMA visit described Azhar Food as a collection centre for IKS products across the district and Johor, alongside its own manufacturing.
4–5. Key points & why it matters
Aggregation is a distinct capability from making kerepek. The 2020 Sinar Harian FAMA visit described Azhar Food Supplier as a manufacturer, importer, wholesaler and collection centre for IKS products in Johor. This makes the wholesale story a hub story: local producers, product collection, Azhar Food, wholesale and distribution.
6–7. Relevance and business implication
Wholesale UX starts with product selection because the public story is already a hub story. Digital HQ routes IKS producers, retailers and distributors through the wholesale RFQ rather than a generic contact form.
