Penjual Kerepek capai 80 peratus peningkatan jualan dengan Shopee Live

Shopee Live coverage reported an 80 percent sales increase over six months after Azhar Food began live selling in October 2023, and named Tortilla Nachos and Kacang Gajus.

The dated commerce story is the strongest public proof that Azhar Food already operates a social-commerce capability. Digital HQ connects that rented-channel traction to an owned product and wholesale layer.

Historical metrics must not be presented as current KPIs. The business implication is to retain live-commerce memory, product names and audience evidence inside first-party infrastructure.