From my experience, SEO and GEO are not just about content. Backlinks, paid search and sitelinks help, but strong website structure, metadata, schema, internal linking and entity clarity create more lasting value.
About 15 years ago, I worked with what would now be considered black-hat SEO techniques, but the biggest advantage actually came from site structure and technical positioning, even when the content itself was different. That strategy helped a private college grow its visibility significantly, eventually reaching 1,000+ medical students, around 5,000 health-science students and a valuation above RM1 billion.
The company later struggled due to overambitious expansion and management issues.
SEO gets you found. GEO helps AI understand you. Strong structure supports both, and AI now makes the execution much easier.
