Ambition with a practical route forward.
A clear direction for MALSA across retail, online gifting, OEM, kiosks and selected international markets. The figures below are aspirations, not reported results.
Reach more customers without losing the craft.
MALSA’s direction balances destination retail, domestic reach, direct online sales, OEM and a wider kiosk footprint.
Founder-led, market-minded.
Aslinah Aslam founded Azaib Holdings Sdn Bhd in 2010 and grew it from a home-based chocolate business into a company with retail, gifting, OEM and export ambitions.
Her story remains central to the direction: preserve taste and quality while expanding access to MALSA chocolate.
Every ambition needs a customer path.
Retail
Build stronger presence in airports, travel retail, supermarkets and destination locations.
Digital
Make it easier for customers to discover, choose and order MALSA chocolate online.
Partnerships
Grow through corporate gifts, OEM partners, distributors and selected export markets.
