The woman behind MALSA.
Aslinah Aslam founded Azaib Holdings Sdn Bhd in 2010. This page tells her story first, followed by the company’s milestones, awards, products and market direction.
Aslinah Aslam — founder & chief executive.
Public company profiles and a 2024 academic case study describe Aslinah Aslam as the founder of Azaib Holdings Sdn Bhd. She is remembered as a young entrepreneur who was already known among friends and relatives for preparing food, candies and sweets.
She started with no formal business experience, working from a home-based, made-to-order chocolate kitchen. Her choice of medium was deliberate: chocolate, to share years of knowledge, experience and talent with the world.
The company she built carries her mother’s name (Azaib), while the flagship brand MALSA is named after her father, a tribute to his contribution to her life.
More on the founder.
Her public profile connects food entrepreneurship with business ownership, coaching and commercial management.
Azaib Holdings Sdn Bhd.
A 100% local Malaysian company, listed with the Malaysian Cocoa Board as a cocoa manufacturer.
100% local
Wholly Malaysian-owned SME, established in 2010 and built on traditional recipes with modern preparation.
Premium focus
Belgian, Malaysian and Sarawak single-origin chocolate — praline, panned chocolates, bars, drinks and spreads.
Custom & OEM
Corporate gifts, custom-made chocolates and original-equipment manufacturing for selected partners.
Founded
Aslinah Aslam establishes Azaib Holdings as a home-made, made-to-order chocolate business.
First expo
Early brand presence at Malaysia Cocoa & Chocolate Day 2011, Mid Valley Exhibition Centre, KL.
Association listing
Listed in the Malaysian Handmade Chocolate Entrepreneur Association with brands Malsa & Asprincza.
Design awards
Malaysia Good Design Award (by MRM) and a Selangor agro-based industry award.
MARA best brand
Anugerah Semarak Usahawan MARA Wilayah Persekutuan — Jenama Terbaik.
Global recognition
Anugerah Usahawan Global (Global Entrepreneur Award).
Frozen-fruit range
Showcases freeze-dried fruit chocolates at Malaysia Cocoa & Chocolate Day 2022.
Case study
UPN Veteran Jakarta and Universiti Kuala Lumpur publish a study of Azaib’s premium-chocolate strategy.
Growth plan
Shah Vision Board sets retail, kiosk, online, OEM and export targets (plans, not actuals).
Recognitions on the MALSA journey.
These recognitions are presented as company-history claims. Current award and certification status should be confirmed with the issuing organisations.
MALSA, ASPRINCZA and the wider range.
The Malaysian Cocoa Board lists MALSA and ASPRINCZA under Azaib Holdings. ASHA is shown separately in this storefront and is not presented as an Azaib-owned brand.
MALSA
The flagship brand — hand-made chocolates using Belgian, Malaysian and Sarawak single-origin chocolate. The name honours the founder’s father.
ASPRINCZA
Second recorded brand, documented alongside MALSA in official cocoa industry directories.
ASHA
Shown separately in this storefront. No ownership relationship with Azaib Holdings is asserted here.
From praline to freeze-dried fruit.
The company manufactures premium chocolates across praline and panned lines, bars, hot chocolate, chocolate syrup, spread, hampers, corporate gifts and custom-made gifts.
OEM work spans chocolate panning, praline, freeze-dried chocolate (chocolate-coated dried fruits such as cherries and raisins), chocolate-drink formulas, chocolate baking powder and fully customised chocolate.
Travel retail, supermarkets and export.
From the Trade42 company profile and public coverage.
Public company information.
Company facts and historical claims are drawn from public company profiles, the Malaysian Cocoa Board directory, public media coverage and a 2024 academic case study.
