📊 VICS Product Evaluator

Evaluate up to 3 products using the VICS framework (Virality, Information, Creator, Social)

🎓 Working on an assignment? Use the Complete Assignment Tool →

Or use this Google Sheets template and paste the data manually.

Product 1

Product 2

Product 3

VICS Elements

Product 1

Product 2

Product 3

Virality Potential

Visual impact, transformation effect, uniqueness, emotional response

Creator Alignment

Natural fit with creators' content styles

Information Gap

Benefits from explanation/demonstration

Social Proof Scalability

Benefits from testimonials/community validation

Overall Rating

Final score (1-10)

📊 Open Google Sheets

Virality Potential: How likely is this to go viral? Visual appeal, wow factor, emotional hook
Information Gap: Does it need explanation? Products that need demos do well on TikTok
Creator Alignment: Do influencers naturally want to promote this? Fits their content style?
Social Proof Scalability: Can testimonials and user-generated content drive sales?