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Market
2
VICS
3
Matrix
4
Strategy
5
Plan

Complete guide for Bestselling Assortment Strategy Assignment

1
Market Analysis
2
VICS Evaluation
3
Matrix
4
Strategy
5
Implementation

đŸŽ¯ Section 2: VICS Framework Product Evaluation

Select 3 potential products for your assortment and evaluate them using the VICS framework.

â„šī¸ Instructions: Fill in all 3 product names and adjust the VICS sliders, then click "Calculate VICS Scores" to save your data before proceeding to Step 3.

Product 1

Virality Potential (Visual impact, uniqueness) 5/10
Information Gap (Benefits from explanation) 5/10
Creator Alignment (Natural fit with creators) 5/10
Social Proof Scalability (UGC potential) 5/10

Product 2

Virality Potential (Visual impact, uniqueness) 5/10
Information Gap (Benefits from explanation) 5/10
Creator Alignment (Natural fit with creators) 5/10
Social Proof Scalability (UGC potential) 5/10

Product 3

Virality Potential (Visual impact, uniqueness) 5/10
Information Gap (Benefits from explanation) 5/10
Creator Alignment (Natural fit with creators) 5/10
Social Proof Scalability (UGC potential) 5/10
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