The Founders & Story
The people and the family heritage behind MissDodol by Mislinda Food Empire — from a traditional kampung recipe to a premium, export-ready Malaysian brand.
Meet the Founders
Mislinda Food Empire is a family enterprise led by Mislinda Marzuki and her husband Latif Mustari.
Mislinda Marzuki
Mislinda Marzuki is the founder and owner of Mislinda Food Empire, the Jenjarom, Kuala Langat enterprise behind MissDodol. She has led the business from small-batch traditional dodol into a premium, longer-life product range.
Through MARA support, she expanded the brand into new markets, including early export trials to the Middle East and distribution through Petronas Kedai Mesra stations nationwide.
She also developed the premium brand "The Dodol Connoisseur", supplied to leading Kuala Lumpur hotels as gifts for guests.
Latif Mustari
Latif Mustari runs the business alongside his wife Mislinda. He has shared how he entered the dodol business to honour his parents' wish, continuing a family heritage recipe.
He is active in sharing the brand's story and community moments, including hosting international visitors at the Jenjarom factory and presenting MissDodol at the 100th anniversary of Kampung Jenjarom.
The Business Story
From a kampung kitchen to a recognised Malaysian brand.
Family Recipe
MissDodol is formulated from a recipe inherited from the founders' ancestors — traditional Malay dodol enriched with coconut milk and the sweetness of gula melaka.
Cooked Over Fire
The dodol is cooked over fire for 7–8 hours, giving it a distinct texture, colour and taste because only selected ingredients are used.
From Small to Premium
The business grew from selling traditional dodol in small quantities to producing premium, longer-life products after R&D based on enzyme technology.
Halal & MeSTI
MissDodol is certified Halal and MeSTI, per the official MPKL tourist profile.
MGDA 2023
The packaging, developed with DDEC through the Rural Premium Gateway programme, received Malaysia Good Design Award 2023 recognition.
Middle East
Through MARA, the brand explored export demand, including trials to Kedai Asia stores in Saudi Arabia.
References & Sources
Public sources used to compile this founder profile.
Sinar Harian — MARA Feature
Founder Mislinda Marzuki, export to Saudi Arabia, Petronas Kedai Mesra, The Dodol Connoisseur, and enzyme-based R&D.
sinarharian.com.my VideoMARA — "Berniaga Dodol Demi Hasrat Orang Tua"
Latif Mustari shares how he entered the dodol business to honour his parents' wish, continuing the family heritage.
facebook.com GovernmentMPKL — Miss Dodol Profile
Official Kuala Langat Municipal Council profile with address, contact and Halal & MeSTI certification.
mpkl.gov.my CompanyMislinda Food Manufacturing — Google Site
Company description of the heritage recipe, coconut milk, gula melaka and 7–8 hour fire cooking process.
sites.google.com SocialMissDodol — TikTok
Official TikTok channel: "Dodol To Worldwide" by Mislinda Food Manufacturing Sdn Bhd.
tiktok.com ExportSpecialty Food Association — Summer Fancy Food Show
Mislinda Food Manufacturing Sdn Berhad listed among Malaysian companies at the international specialty food show.
specialtyfood.com
